A view revisited
The later November 2024 screenshot below refers to a SOL investment from 2023. An original entry-date source is not included with this entry, so it does not establish an investment return.
The Story
How I got here.
Why one industry insider decided the crypto space needed a voice with receipts.
The short version: many years inside the Swiss Stock Exchange, early advisor and investor on both sides of traditional finance and crypto, builder of a trading education network for the German-speaking market, and today the founder of Sonderberg Research in Florida, USA, working 1:1 with six- and seven-figure investors. Here is how it happened, step by step.
Where it started.
I was born and raised in Zurich, Switzerland. My father was a stockbroker, I placed my first trades at 18, and I spent years working professionally at the Swiss Stock Exchange, seeing how markets actually function beneath the price chart.
The crypto years and the wake-up call.
From 2020 through 2025 I advised and invested in several ICOs based out of Switzerland and Liechtenstein. One venture later moved toward EdTech and AI software. A post about the venture and its company website provide more background.
Inside the industry I learned to ask how a market view was formed and what supported it. That became my mission: share the research, link to the sources, and explain when a view changes.
What changed everything was learning directly from institutional investors managing serious capital, including an investor from Southeast Asia: strip away emotion, follow the facts, and understand that while perfect timing is impossible, getting remarkably close is not. A Germany-based macro investor deepened the macro side. Over the years I built those lessons into my own system: a framework combining macro, technicals, and sentiment, the same one I show openly in my YouTube videos.
Building and outgrowing a trading education company.
In 2022 I co-founded a trading and investing education platform for the German-speaking market (originally UpCrypto Trading), publishing crypto market analysis for members. In 2024 we expanded internationally with an English membership. In 2025 I bought out my co-founder, a successful Swiss crypto investor, and rebranded the company as Velaris Trading, building a trading network with traders and analysts working directly with members.
Alongside this, I served as an advisor and investor in EB1, an invite-only card business.
The shift to serious wealth.
By mid-2025, the people seeking me out had changed. More founders, business owners and executives with six- and seven-figure portfolios were coming to me directly for help making sense of major market cycles, portfolio risk and when to deploy or reduce capital. I also began working with wealth management firms on crypto and cycle research. That summer, I launched my YouTube channel with the same audience in mind: successful people managing serious capital who did not have the time, or desire, to become full-time market analysts.
What I kept seeing was the same problem. These were highly successful operators who had systems for their businesses, teams and finances, but no real system around their investments. They were reacting to markets, holding through major drawdowns, round-tripping profits and spending far too much time trying to decide what to do next. The problem was not intelligence. Their portfolios simply lacked the same structure they applied everywhere else in their lives.
So at the end of 2025, I made a deliberate shift. I moved away from serving traders through a membership model and began working exclusively with a smaller number of founders, business owners and executives investing six and seven figures. I traded scale for depth. That became Sonderberg Research, built around a simple idea: serious capital deserves a real operating system. Today, the work combines market research, portfolio decision infrastructure and direct 1:1 guidance to help clients make the few major decisions that matter each cycle without turning investing into a second full-time job.
What that looks like in practice: I work 1:1 with every client, directly. Each client gets a personalized dashboard running my research framework: market views across the assets the service covers and a daily risk metric. You can review the dashboard on your own schedule.
Weekly briefings cover macro, crypto, and equities. I share market views, explain the reasons behind them, and provide direct support as set out in each client agreement.
Review the dashboard and briefings on your own schedule. The time you need will depend on your questions and market conditions.
